Electra Bicycles
Electra is serious about making bikes. Not so serious about riding them. Our challenge was simple: develop a brand voice that stayed true to their eccentric So Cal roots but didn’t belie their product innovations.
For us, biking is and always has been simple and fun. Remember fun? We're here to ride bikes, not compare bulges.
We set out to make a brand video that not only further defined Electra, but became a manifesto of sorts for the unique customers that are passionate about the brand.
The results of our efforts led to five years of sales growth, including the best selling bike in the US: the Townie Ladies 7D.
