Event Campaign · Brand Systems · Art Direction · Motion · Digital · Launch Communications
Bringing ClickUp's biggest product transformation to a global stage.
One event. A whole new era for ClickUp.
LevelUp 2023 was more than ClickUp's annual productivity conference. It was the stage for unveiling ClickUp 3.0, a fundamental transformation of the platform that brought a redesigned experience, new AI capabilities, and major product improvements to the forefront.
The challenge was to create an event experience that could match the scale of that announcement. Across promotional campaigns, video, digital experiences, and event creative, every touchpoint needed to build anticipation, communicate the evolution of the product, and feel like part of one cohesive story. With a global audience, dozens of sessions, and teams collaborating across the organization, the creative needed to be ambitious, recognizable, and flexible enough to carry the experience from promotion through event day.
“The fact that we were able to produce such a large and successful virtual conference entirely within our own internal resources is a testament to the power and versatility of the team. I love how this use case highlights the fact that it’s not just a team for everyday requests, but a comprehensive resource that can be used for a wide range of tasks and extremely large scale projects.” - Melissa, Chief Creative Officer @ ClickUp
A visual world built around what's next.
The creative direction centered on making LevelUp feel like a glimpse into the next era of ClickUp. A cohesive visual aesthetic connected the event's promotional content, motion, and digital touchpoints, creating a recognizable identity around the ClickUp 3.0 announcement. I helped bring that visual world to life across the event's creative assets, using motion and visual storytelling to build anticipation and give the experience energy beyond the product announcement itself.
The result was a connected campaign that carried the event's sense of innovation across formats, from promotional video and launch creative to the broader digital experience, while keeping the focus on the future of ClickUp.
Making the event feel like one connected experience.
I contributed to the visual creative for LevelUp 2023, helping translate the event's ambition into a cohesive system across promotional and event touchpoints. My work spanned campaign creative, motion, and visual storytelling, supporting the launch of ClickUp 3.0 through an experience designed to engage audiences before, during, and after the event.
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Art direction & visual systems.
Helped establish and extend a consistent visual aesthetic that connected the event's creative across formats and touchpoints.
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Motion & promotional video.
Created motion-driven creative and promotional video assets that built anticipation and brought the LevelUp visual world to life.
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Campaign & event creative.
Developed visual assets that supported the event's promotion and helped connect the broader campaign to the ClickUp 3.0 reveal.
A global stage for ClickUp 3.0.
LevelUp 2023 brought together a global audience for 26 sessions featuring product announcements, industry experts, and customer stories. The event introduced ClickUp 3.0 while demonstrating the scale and ambition of the platform's next chapter. The event's reach reflects the scale of the experience, not individual campaign performance, and provides a tangible measure of the audience the creative helped serve.
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60,000+ registrants.
Across six continents, building an international audience ahead of the event.
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30,000+ attendees.
Joined the virtual conference across three time zones.
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21 million minutes.
Of content playtime across the event experience.
