Web Design · Art Direction · Product Marketing · Visual Storytelling · AI
Making a complicated financial workflow feel effortless.
Making bill pay less of a chore.
Paying bills is a necessary part of running a business, but traditional accounts payable workflows are often fragmented, repetitive, and unnecessarily complex. Manually entering invoice details, tracking approvals, and managing payments can pull business owners away from the work that matters most.
Digits set out to rethink that experience from the ground up: an AI-powered bill pay product that could automate tedious tasks while making the entire process feel clear, intuitive, and connected to the rest of a business's finances. The opportunity was bigger than simplifying a workflow. It was to make a traditionally utilitarian financial product feel distinctly Digits: powerful under the hood, approachable on the surface, and thoughtfully designed at every step.
Drag. Drop. Approve. Pay.
I played a major role in designing an experience that made accounts payable feel simpler without sacrificing the visibility and control businesses need. The product experience centered on a clear, Kanban-style workflow that made bill status easy to understand at a glance. AI handled the tedious work of extracting invoice details and line items, while a purpose-built document viewer made it easier to review bills, verify information, and move confidently toward payment.
The design brought these capabilities together in a cohesive experience: from uploading an invoice to reviewing its details, managing approvals, and paying vendors—all within Digits.
Bringing a complex product to market.
I played a major role in shaping how Digits Bill Pay was introduced to the world, designing the creative that connected the product experience with its launch story. From the marketing website and motion to campaign assets and product storytelling, I helped translate a sophisticated, AI-powered financial tool into a cohesive visual experience across every major launch touchpoint.
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Web design & art direction.
Designed the Bill Pay product page, shaping its visual hierarchy, layouts, and product imagery to communicate the value of the experience clearly and compellingly.
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Motion & animation.
Designed the motion and animation that brought Bill Pay's capabilities to life, making complex workflows and AI-powered features easier to understand through visual storytelling.
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Product storytelling.
Translated technical product capabilities including AI-powered invoice processing, approvals, and payments into clear, engaging visual narratives that connected features to customer needs.
Making AI-powered bill pay feel effortless.
Digits Bill Pay brought invoice processing, approvals, and vendor payments into one connected experience, using AI to reduce manual work and simplify a traditionally tedious financial workflow. I helped bring that story to market through an integrated launch spanning the website, motion, and marketing creative, translating complex product capabilities into a clear, cohesive brand experience.
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7000+ customers.
Accountants and business owners cited on Digits’ product page as trusting the platform. This reflects the broader Digits business, not Bill Pay adoption specifically.
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End-to-end launch creative.
Website, motion, and marketing assets designed to introduce the product and communicate its value.
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One connected workflow.
From invoice capture and AI-powered data extraction to approvals and vendor payments.
