Product Launch · Brand Campaign · Digital · Motion · Social
Turning a product launch into a moment for the Razer community.
More than a product. A moment for gamers.
Razer has built a brand that extends far beyond gaming hardware. Its products live within a larger ecosystem of players, creators, esports, and gaming culture. So a successful launch needs to feel like more than a product announcement.
The challenge was to introduce the product in a way that captured the energy and personality of Razer while giving gamers a reason to stop, engage, and share. The campaign needed to work across a fast-moving mix of digital, social, product, and launch touchpoints without losing the distinctive attitude that makes Razer recognizable.
Built for attention. Designed for gamers.
I helped translate the product story into a visual campaign designed to feel native to the Razer ecosystem, combining bold product storytelling, motion, digital experiences, and social content into one connected launch experience. Rather than treating each channel as a separate execution, the creative system gave the product a consistent visual identity while creating enough flexibility to adapt the story across different formats and audiences.
The result was a launch that didn't simply communicate what the product could do. It gave the Razer community something worth experiencing and sharing.
Designing across the launch ecosystem.
I worked across the campaign from concept through execution, helping translate the product's story into a cohesive experience across multiple channels.
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Global brand.
Razer products reach gamers across a global ecosystem spanning hardware, software, esports, creators, and gaming culture.
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Category leadership.
Razer's product portfolio includes some of the best-selling gaming peripherals in the world, including the DeathAdder family, which has surpassed 15 million units shipped worldwide.
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Multi-channel launch.
The campaign extended one creative idea across product, digital, social, and motion—creating a consistent visual experience across the launch ecosystem.
A launch built for a global gaming community.
The campaign translated a new Razer product into a connected brand experience spanning product storytelling, digital, social, and motion, designed to capture attention within one of gaming's most engaged communities.
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Millions.
Millions of impressions generated across the campaign.
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Thousands.
Thousands of social shares extended the launch beyond Razer's owned channels.
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Community-first.
Creative designed to move fluidly across product, digital, social, and motion.
