Senior Designer · Product Launch · Brand Systems · Campaign · Digital · Motion

ClickUp 3.0 Product Launch: Reimagining the brand around ClickUp's biggest product transformation yet.

 

A platform rebuilt from the ground up.

ClickUp 3.0 represented a fundamental transformation of the product: a redesigned experience, new AI capabilities, improved search, and major performance improvements. The challenge wasn't simply announcing what was new. It was making a massive amount of product change feel clear, connected, and exciting. I helped translate that transformation into a cohesive visual story spanning product marketing, digital, social, motion, and launch communications.

 
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One system. An enormous amount of product.

I helped evolve ClickUp's existing brand into a flexible visual language that could communicate everything from AI and integrations to individual product features, while keeping the entire launch cohesive and unmistakably ClickUp.

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Designing beyond the deliverable.

The 3.0 launch required more than individual campaign assets. I worked across brand systems, product storytelling, digital, motion, and launch communications, partnering closely with Product Marketing, Product, and Creative to bring the experience together as one cohesive visual story. I helped translate a complex and rapidly evolving product into clear, engaging visual narratives, while extending the brand into a flexible system that could support everything from high-level campaign moments to detailed product features. I also developed reusable patterns and templates that helped the broader team move faster while maintaining consistency across a rapidly expanding launch ecosystem.

  • Brand systems.

    I helped evolve ClickUp’s visual language into a flexible system for the 3.0 launch, creating patterns that could scale across campaigns, product storytelling, digital, and motion.

  • Creative execution.

    I translated complex product capabilities into clear, engaging visual stories across launch campaigns, product marketing, digital experiences, and content.

  • Cross-functional collaboration.

    I partnered with Product Marketing, Product, and Creative to shape the launch story and bring a complex product transformation together as one cohesive brand experience.

A launch built for scale.

  • 60,000+

    registrations for the global event where ClickUp 3.0 was unveiled.

  • 30,000+

    attendees experienced the ClickUp 3.0 launch across the virtual conference.

  • 100+

    ClickUp employees across 7 teams helped bring the experience to life.